I spent the majority of this week exploring the Mixpanel, that which was set by my cowokers, and to be honest, it was really interesting and refreshing to see how the users’ events from our mobile apps. To be frank, Firebase and GA4 tracking are very different. When i look at Mixpanel, i think that this platform is designed to observe user activity and product interactions, whereas GA4 is targeted towards user acquisition and marketing attribution. For instance, Mixpanel allows us to monitor the number of people who have applied for a position more than 3 times and such
Not just that, we can also explore how many drops off for each region in Malaysia that comes from login until successfully applied jobs
